Here’s what could go wrong with the circular economy—and how to keep it on track

Tierr@_de_N@die: A warning about the risk of misunderstanding the circular economy: trying to do it better we could do it worst if the right metrics are not used.

The phenomenon calls to mind the Jevons paradox: increasing efficiency doesn’t lead to less consumption—it leads to more. In this case, the consumer feels good about resource savings in one area (contributing to the circular economy by donating old clothes), allowing them to rationalise using more resources in another (restocking the closet with new purchases).

Source (www.eco-business.com): Here’s what could go wrong with the circular economy—and how to keep it on track | Opinion | Eco-Business | Asia Pacific