Meet the Sustainability Leader: Circular Economy Innovation – Yellow Octopus Fashion

Tierr@_de_N@die: In its first 5 operation months this app accounted more than 45000 kg of clothes, it means that  theses garments and shoes were dropped off in some of the clothing take-backs all around UK. 

In order to incentivise the use of the app, users are rewarded with a coupon of their choice for making a clothing donation. Coupons entitle the holder to a discount at retailers including Superdry, New Balance and Asics. Alternatively, users can opt for vouchers that can be redeemed for holidays with Expedia or Hotels.com, or lifestyle products and services from brands such as EVE Sleep, Gusto and BodyBuilding.com. Our judges praised this reward method, noting that it is “highly likely” to incentivise both awareness and action – even among the most disengaged consumers of fashion.

Source (edie.net): Meet the Sustainability Leader: Circular Economy Innovation – Yellow Octopus Fashion