Coca-Cola to test market paper bottle prototype in limited trial

Tierr@_de_N@die: There is still a big barrier preventing to see a coke inside a paper bottle, since carbonic drinks are not still compatible with this kind of material, but when Coca-cola launches its first beverage using paper it means that the way is open. 

«The trial we are announcing today is a milestone for us in our quest to develop a paper bottle,» says Daniela Zahariea, director of technical supply chain and innovation, Coca‑Cola Europe. «People expect Coca‑Cola to develop and bring to market new, innovative and sustainable types of packaging. That’s why we are partnering with experts like Paboco, experimenting openly and conducting this first in-market trial.»

Source (newatlas.com): Coca-Cola to test market paper bottle prototype in limited trial